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Media advocacy manual

Thursday 26 January 2006 by APHA

Media advocacy - APHA

A guide on advocacy focused on the Public Health sector but also usefull for human rights defenders

"Advocacy is used to promote an issue in order to influence policy-makers and encourage
social change. Advocacy in public health plays a role in educating the public, swaying
public opinion or influencing policy-makers.

Media coverage is one of the best ways to gain the attention of decision-makers, from
local elected officials to members of Congress. All monitor the media. Every
congressional office has a staff person who monitors the news in the district or state and
clips articles that mention the representative or senator by name. These articles are
circulated to staff each week. Decisions to support legislative initiatives are frequently
influenced by the media coverage."

Download:

Media_Advocacy_Manual.pdf (PDF - 74.8 kb)


With the support of :

Belgian Public Service Institut für Auslandsbeziehungen logo EU Auswärtiges Amt der Bundesrepublik Deutschland Ministerie van Buitenlandse Zaken Gobierno de España

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